We doStrategy
Throughout history, mankind has contemplated the very meaning of its existence. Our work is regarded with no such ambiguity. When Millennium releases a completed project into the wild, its purpose, rationale and intent are completely unambiguous. That’s why what we do works.
It begins with a strategy informed by insight and experience. And when these strategies are brought to life with creative firepower, marketing discipline and technical finesse, well, that’s our formula for bringing the awesome—with precision and predictability.
Our approach to strategy
Strategy is our lever, but insight is our fulcrum. And while we are all fully signed on to the notion that good data drives insight, that’s only half the equation. To paraphrase an old axiom, “data are like bikinis—what they reveal is suggestive, but what they conceal is vital.” We bring both an analytical and conceptual curiosity to our work that renders a deeper understanding of challenges, opportunities, and the most critical catalysts of behavior.
Advertising
Choosing to let our work speak for itself, we never really bought into an “advertising scene”, steeped in self promotion and industry awards. Sure, we’ve won ‘em, but we feel our collective energies are better spent on things like analysis of audience behavior and market motivation. That’s what gets results, not shiny trophies. When crafting an ad, our mission is always to leverage data and insight in order to best influence positive reaction. Awards are the icing on the cake—but our priority is always the cake.
- Competitive Landscape Analysis
- Audience Segmentation
- Insights Development
- Concept Testing
- Brand Tracking
- Media Planning and Media Buying
App Design and Development
Countless are the beautifully designed and technologically-inspired apps that are as forgotten as Melvin Pflug (don’t remember him? That’s the point). It’s always easy to see how a mobile or web app adheres to a business or brand strategy. Much more elusive is a real understanding of how it might fit into the life and behavioral patterns of intended users. We focus on these critical components so your audience will respond and interact, not forget.
- Audience Analytics
- User Focus Groups
- Heuristic Evaluation and Review
- User Testing
Branding
Your brand isn’t “who you are.” It’s shorthand for the relationship between you and your consumer. We use quantitative and qualitative techniques to understand the rational and emotional dynamics at play to develop and evolve brands equipped for a vital and living relationship with the consumer. So when we create visual brand elements and architectures, we’re creating a connected vision for the brand and consumer to aspire to together.
- Brand Articulation
- Brand Architecture
- Competitive Positioning
- Consumer Testing
Data Analytics
Equally worthy of consideration when cloning dinosaurs as when measuring data: just because you can, doesn't mean you should. Rich data is a playground for people like us. It’s a big part of how we engineer impactful strategies and experiences. It’s knowing how and what to analyze, discerning between what’s actionable and what’s merely interesting. Knowing which is which from the beginning allows us to filter the findings in ways that allow us to deliver optimal results.
- Forensic Analysis
- Measurement Modeling
- Quantitative/Qualitative Research
Promotional Marketing
The very nature of promotion is to elevate visibility and spark action. We leverage the same insights-based strategies that help us influence consumer behavior to create promotions that go beyond transaction, driving business goals and brand elevation. When we couple that with inspired creative along with the technical expertise to relentlessly administer, monitor, measure and analyze, we’re able to create a demonstrable impact on our clients’ businesses.
- Insights Development
- Measurement Modeling
- Forensic Analysis
- Conversion Tracking
Search Marketing
It’s easy to view search marketing, whether thoughtfully crafting content or conducting a pay-per-click campaign, as simply a numbers game of spreadsheet gymnastics. But, we never forget that there’s a human being at the other end of all those performance metrics—a human being that we can better reach with psychological, societal and behavior considerations that influence percentages in our favor.
- Search Behavior Analysis
- Keyword Strategy Development
- Asset Testing
Social Media
Our social media strategy is driven by our understanding of the mechanics and nuances of each respective platform. Keeping your goals in mind, we craft a plan that moves the needle and provides value to your audience. We believe that authentically encouraging engagement is what cultivates a loyal and active social community, and strive to achieve this for all of our clients.
- Content Strategy Development
- Content Creation
- Audience Insight Analysis
- Performance Analytics
User Experience
They don’t call it digital experience, or online experience, or technology experience. They call it User Experience. So unless you have a deep and complete understanding of the user, you run the considerable risk of missing the forest for the trees.
- Audience Analytics
- User Focus Groups
- Heuristic Evaluation and Review
- User Testing
Video Production
It’s no secret that video is a powerful communication tool. Every video, whether for broadcast or web, is an opportunity to move audiences to action, either explicitly or with a bit more nuance. We approach the art of video creation and all its attendant components, from concept to post production, as a powerful medium that transcends storytelling to become a powerful tool that helps engage audiences and shape behavior.
- Audience Analytics
- Consumer Focus Groups
- Measurement Modeling
Our Work Prince Pasta
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Our Work No Yolks
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Deep ThoughtsJohn Hollywood
“Buying in” to your consumers’ pain to build brand love.
News has been swirling about Walmart’s interest in a potential acquisition of insurer, Humana. A significant acquisition in the health insurance space...
